Competitive Positioning Essay
Description
TOPIC :: https://www.dunkindonuts.com/en
Choose 2 positioning criteria for mapping the position against competitors. See the template below and in this week’s Module. Please
Select at least 3 competitors to map Dunkin’ Donuts against. Explain for each company (Dunkin’ Donuts and the competitors) why you mapped them where they are in your positioning map. For example, if you select high/low price as a criterion, your research should show coffee prices from a product that all chains have to justify how you mapped all companies in your positioning grid.