Crafting a Persuasive Speech
Note to Tutor – This class is Community and Administration Practice regarding social work in a Master’s program. I’ll do the video myself but need the content that’s in APA.
Objective: Develop a compelling 10-minute speech aimed at a public audience to advocate for support on a specific issue, policy, or legislation. This speech should effectively utilize researched facts, moral or ethical principles, emotional appeal, personal anecdotes, and conclude with a clear call to action.
Step-by-Step Guide:
- Choose a Relevant Topic:
- Select a current and relevant issue, policy, or legislation that you are passionate about. Ensure it is something that resonates with the public and aligns with the context of the event.
- Conduct Thorough Research:
- Dive into comprehensive research on your chosen topic. Collect at least five impactful facts that the public may not be aware of but are crucial to understanding the issue.
- Identify Moral or Ethical Principles:
- Pinpoint and incorporate several moral or ethical principles related to your chosen topic. These principles should resonate with the audience and emphasize the significance of supporting the cause.
- Emotional Appeal:
- Craft sections of your speech that appeal to the emotions of your audience. Consider using vivid language, personal stories, or relatable examples that evoke empathy, compassion, or a sense of urgency.
- Incorporate a Personal Story:
- Integrate a personal story within your speech. This can be your own experience or a compelling anecdote from someone you know or have interviewed. This personal touch adds authenticity and relatability to your message.
- Craft a Clear Call to Action (Ask):
- Clearly articulate what you want the audience to do after hearing your speech. Whether it’s signing a petition, attending an event, or spreading awareness on social media, the call to action should be specific, achievable, and aligned with the overall goal.
- Structuring the Speech:
- Divide your speech into clear sections, such as introduction, facts, moral principles, emotional appeal, personal story, and conclusion with the call to action. Ensure a smooth flow between these sections.
- Submission Items:
- 10-minute video
- Your written speech, in APA format. Be sure you include a title and reference page.
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