Entrepreneurial and Strategic Thinking Discussion
Description
The heart of Zara’s strategy in the apparel industry is to out-compete rivals by putting fashionable clothes in stores quickly and maximizing the frequency of customer visits. Illustration Capsule 10.2 discusses the capabilities the company has developed in the execution of its strategy. How do its capabilities lead to a quick production process and new apparel introductions? How do these capabilities encourage customers to visit its stores every few weeks? Does the execution of the company’s site selection capability also contribute to its competitive advantage? Explain.
Part II: Implementing a new or different strategy requires new resource allocations. Using your university’s library resources, search for recent articles discussing how a company has revised its resource allocation and divisional budgets to support new strategic initiatives