Marketing The Competitive Landscape of Modern Business Essay
Description
INSTRUCTIONS
Read the Chatbot Case below and respond to the four questions given.
TUATARA. (2020, August 18). Conversational AI chatbots in telecoms are improving customer experience.
This is more like a case study than just responding to questions, so be sure to thoroughly read the case. The goal is that you will find this relevant in today’s very connected marketplace. If you have never used a chatbot, this may be a good time to learn more about them.
In response to this case, start to think like a marketing consultant by adding your fictional company name to the title page. The goal is to begin thinking like a marketing consultant rather than part of a group exercise.
Use the following as an outline for your assignment;
Why Select Your Consultancy
Create a Mission Statement that identifies your USP ( Unique Selling Proposition )
2.Write a Situational Analysis : Explain the external factors that are driving the need for Chatbot AI technology