The Challenges of Marketing Budget Preparation in Uncertain Times
Description
Case Questions:
Describe the approach to marketing planning used in the initial 2020 plan for Fitzie’s EMESAA region.
Evaluate each option that Roy is considering. Which option should Roy propose?
What would be the challenges and barriers to implementing the selected option? How can Roy overcome the resistance?
If given the choice, how would you modify the selected option (from question 2) based on the known cultural values / factors, of any one, or all, of the regions?
- Notes/Suggestions
- Start each question on a new page.
- Each question response should NOT to exceed one page.??Calibri?11?