University College London Marketing Major Proposal Essay
Description
Description
Recommended structure
Agenda of the presentation: overview and a little start of this project
Introduction of the research problem/ issue/ background, research aims & objectives, or research questions;
Critical literature review:
Review of the key literature in the area, leading to the gap in the literature that the research aims to fill;
⦁ Confirmation of research proposition or hypothesis development/ conceptual framework if appropriate;
⦁ Proposal of research design and methodology:
⦁ Description and justification of your chosen research philosophy as an applicable way of approaching your research problem;
Detailed explanation of your proposed research design and procedure, including the research tool(s), suggested data collection and analysis methods;
⦁ Ethical issues and quality assurance measures;
⦁ Potential contribution and limitation