eCommerce and Technology Transform Market Logistics Planning Questions
Description
After reviewing chapters 12 and 13 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following:
- The benefit to an organization about linking the target market to the design of the supply chain to form a value chain. Include an assessment of how this supply chain to value chain transition is captured in demand chain planning (consider information from pages 192 – 197 of the text). Please use appropriate APA citation and attribution rules for all information sources.
- How an organization can select the most effective and well-fit channel members to enhance the overall consumer experience. Assess the impact to brand equity for inadequate channel member alignment (consider information from pages 196 – 205 and all other appropriate chapters of the text covered to date). Please use appropriate APA citation and attribution rules for all information sources.
- Describe how market logistics planning activities have been impacted by technology. Assess the impact of online shopping on the future of market logistics planning (consider issues covered in pages 216 – 219 of the text and any previous chapters covered to date). Please use appropriate APA citation and attribution rules for all information sources.
- After reading the companion article (Social Pics Help Retailers Get Real ); provide a recommendation to a group of executives regarding how a firm can balance user generated content (UGC) with organizationally curated content for the greatest benefit of the firm. Please use appropriate APA citation and attribution rules for all information sources.
- After reading the companion article (The Right Way to Fight for Shelf Domination); provide an executive summary for executives regarding the significance to the firm of this information. Please use appropriate APA citation and attribution rules for all information sources.