Marketing Excellence Strategic and Operational Recommendation
Description
APPLE INC.
In Week 8, the student will submit a 600-word recommendations document (12-point Times New Roman font, double spaced), based on information gathered over the course of the session while completing the project installments. A minimum of five strategic (long-term) and five operational (short-term) recommendations must be offered. Each recommendation must directly relate to a specific question found in one of the five MMIP installments submitted throughout the session. The weekly MMIP assignment title and question number must be provided. For example: “Price and deliver the value offering question 3”. Here, the recommendation relates to question 3 under that MMIP assignment title.
The student will add scriptural integration throughout the recommendations, quoting relevant scripture verses. A minimum of 10 relevant scriptural quotes must be included, one for each recommendation offered. The scripture verse must immediately follow the recommendation, and its relevance to the recommendation explained. For example, if the recommendation is to acquire similar organizations, a relevant scripture verse would be Ecclesiastes 4:9-10: “Two are better than one, because they have a good reward for their toil. For if they fall, one will lift up his fellow. But woe to him who is alone when he falls and has not another to lift him up!”