800 words AMC report: Outline of a Plan to Implement a Solution( DIY popcorn ) Description Introduction Introduce the theme of the paper and present the selected marketing challenge. Give a short background description of why this challenge was chosen as well as a short relevant introduction to the value proposition (product or service) and the key stakeholders (e.g. company/organization behind the value proposition, the users of the value proposition and similar). Marketing Situation Analysis Describe the marketing context relevant for the challenge at hand, present key information, and data about the challenge, analyze the selected marketing challenge and data in depth, and make a short summary of your analysis at the end listing the key insights from your analysis of the challenge and situation at hand Marketing Issue Identification Based on the situation analysis, describe the different issues, identify root causes of the marketing challenge, select/choose the most important marketing issue to solve in the current situation, and argue why this is the most important issue to focus on first. Identification of Possible Solutions Describe of 2-4 possible alternative ways to solve the chosen marketing issue. Evaluation and Choice of Solution Identify and quantify the most likely consequences for each alternative solution, choose/recommend the best solution, argue your choice, and summarize the expected outcomes (e.g. values, business case or similar) of following your recommendation. […]